Insurance companies across the world are focusing all their efforts in terms of money, time and technology on 'Distribution'.
As per a survey conducted by Accenture, IT Consultancy on 125 insurers globally, it has been found that over the next three years insurers will be spending USD 84 mn. on mobile technology and digital marketing. The focus is clearly on improving distribution strategy. Sales through mobiles and internet are sure to receive a fresh impetus by this.
While distribution is one side, product development is another side of the same coin. Customisation and innovation are at the heart of product development.
